01
Process Engineering
Thirty years of modelling, executing and optimizing business processes, from banking treasury flows to national-level policy design.
Business Process Engineering · Applied AI · Venture Building
Gheorghe Crețu
I build systems that understand how organizations actually work — and ventures that turn research into companies.
Three disciplines
02
Context for AI
Contextualization mechanisms that combine BPM with machine learning for small data: AI that learns from process knowledge and human expertise, not just from volume.
03
Ventures
Building companies from research, with founders, through a structured and educational process.
Latest from the Journal
Recent writing
12 September 2026
Process & Institutions
Institutions, Processes and the Work Between Them
Organizations are governed twice: by the institutions they declare, and by the processes through which work actually happens.
1 min
27 August 2026
AI & Small Data
Context Before Scale
Most enterprises do not suffer from a shortage of data. They suffer from a shortage of context: the operational meaning that makes evidence useful.
1 min
10 August 2026
Founders
The First Chapter of a Company
Before a company can scale, it needs a first chapter clear enough for founders, collaborators and investors to read in the same way.
1 min
30+
years in BPM and digital transformation
35
years of entrepreneurship
5
ventures founded
7
countries of work
United States · United Kingdom · Israel · Bulgaria · Cambodia · Romania · Moldova
“Institutions are the rules of the game. Processes are how the game is actually played.”Start a conversation